With lineups around buildings, and the frenzy that comes along with the release of a new Apple product, the iPhone was no different. The first generation iPhone was a massive hit with a high sales volume, forcing Apple to ensure that the iPhone capitalizes and builds upon its market share. How did they do that? Well, they came out with a new one just months ago! With one iPhone out, and the next generation released with a few changes, the frenzy had started all over again. RIM was bouncing with nervousness.
Like all Apple products, the iPhone was an immediate craze. With touch-screen technology and the usual Apple innovation, the iPhone could do what many would only see possible in an Apple product, such as enabling users to turn their images with the change in direction of their phone, or playing games using their iPhone as their steering wheel, a level that once seemed impossible.
With all this talk over the iPhone and the level of innovation it holds, consumers often find themselves asking the same question: iPhone or Blackberry? The question that probably holds the million dollar answer is one that has been attempted by many individuals across the board.
The answer to this question lies in a question itself: business or pleasure? The choice of your phone determines very much on what you want it for, how you will use it, and why you want to buy it.
The iPhone, seen more as something for "pleasure", is not often the choice of high-ranking business personalities who use their phone as part of the day-to-day life. The choice of a QWERTY keyboard has been replaced by an on-screen keyboard, which is often difficult and hard to use for lengthy emails. The business individual who relies on his emails and a secure and personalized server is definitely a consumer the iPhone does not cater to. (And let's not forget the Blackberry's "business look".)
When it comes to email – the most important feature for a business user – the iPhone leaves much to be desired. With no ability to search your email (unlike the Blackberry), have filters, and create the oft-used "out-of-office reply", the iPhone is not something a business user looks forward to. Having perfected their email, with many trying to imitate and reach that level of perfection, RIM is miles ahead!
There are many basic abilities that we often take for granted. The ability to copy and paste is something every user does, often numerous times each day. The iPhone lack this fundamental ability, making things quite cumbersome and painful for someone on a tight schedule.
So where does the iPhone fair better? The ability to browse html-filled web pages is a huge plus, especially for individuals who are looking for a phone to browse with. As long as you are not sitting in a corporate board room, the iPhone generally is seen to be the better phone.
Although the iPhone is great and definitely perceived as a threat by top executives at RIM, it is often hard to find a Blackberry user who would drop their phone for an iPhone. Known for being more "hip", Apple has had a significant hard time positioning itself in the business world.
Whether it is simple issues like copy/pasting, the inability to send contacts, or send picture text messages, the iPhone is a great phone which still has a long way to go. The perfect match for RIM, the iPhone has been impressive in creating a craze that has boosted profits of the cellular providers that have attached themselves to the Apple product.
If making the phone a personal one, the iPhone can be a splendid gift and a phone that definitely will be loved. The better graphics, 3D gaming experience, and the ability to just have fun is often something RIM has always lacked – although with the upcoming release of the new STORM, this might all change very soon. The business user, someone who is attached to the Blackberry life, will find it hard to move to the iPhone. The time it takes to type an email and the difficult use of its keyboard is definitely something that keeps the emailaholics far away.
The question persists: business or pleasure?